Our Story


Founded in 2012, idea5 brings together a team of dedicated, creative, collaborative, entrepreneurial people in the heart of the Silicon Prairie in Omaha, Nebraska.

Serving as our President and CEO is Bill Goedken, founder of Profitstar, Inc., and the innovator of the widely successful Profitstar ALM model. After selling Profitstar in 2005, Bill concentrated his professional endeavors on assisting banks, credit unions, and thrifts through private consulting. It was through his consultation work that Bill recognized that his clients needed a way to easily access and confidently analyze available data so that strategic planning and ongoing analysis could be more effective and more actionable.

A business, especially a startup, is only as good as its leaders.

To see if his idea had merit, Bill invited a group of trusted team members from his Profitstar days and select technology experts to explore the idea of developing such a solution. Collectively, our founders, pictured below, represent over 100 years of experience in the financial industry, in technology development, or in many cases, both. Stratezy was born from the idea5 team’s desire to help banks, credit unions, and thrifts make better decisions that advance the goals of their institutions.

This group is responsible for the development of Stratezy’s core concept – enabling more insightful and informed decision making for banks, credit unions, and thrifts. While the idea5 team has expanded well beyond the original six, every staff member added brings with them the same desire to create, innovate, and problem solve.

Our founders: front row, Andy Neid, Bill Goedken, and Martin Webster. Back row, Bill Sukstorf, Brian Hasson, and Dale Kovar.

Our Founders’ Past
Accomplishments Include:

  • #1 In Market Share
  • Omaha Top 25 Fastest Growing Company
  • UNO Distinquished Marketing Alumni Of The Year
  • AIM Technology Company Of The Year
  • Nebraska CPA Of The Year In Business And Industry
  • AICPA Innovator In Technology
  • Omaha Chamber Of Commerce Entrepreneur Of The Year
  • UNO Marketing Company Of The Year
  • American Society Of Women Accountants National Balance Award